Current status of tobacco use, cessation and control policy in Korea.

Background: Tobacco use is a leading cause of countless deaths and disabilities worldwide. An estimated 11 million Korean adults were still using tobacco in 2020, according to the Korea National Health and Nutrition Examination Survey. This review aims to explain the current trends in tobacco use, sales, cessation, and control policies in South Korea. Current Concepts: Heated tobacco products (HTPs), a hybrid between conventional and electronic cigarettes, were first launched in South Korea in June 2017. Advertisements stating that HTPs are odorless, tar-free, and less harmful to health have caused sales of HTPs to grow quickly over the past 5 years, such that they account for about 15% of the total tobacco market. According to national smoking rate statistics and tobacco sales trends, declines in current smoking rates have slowed and even risen in some groups, and declines in total tobacco sales have slowed but also risen again during the coronavirus 19 pandemic. In addition, the number of visitors to smoking cessation clinics decreased just after the advent of HTPs and social distancing policies triggered by the coronavirus. Nicotine replacement therapy can serve as a drug therapy for smoking cessation, or bupropion and varenicline can be prescribed. Korea's representative tobacco control policies include the tax increase policy, non-smoking area policy, cigarette pack warning picture policy, and support policy for visiting smoking cessation clinics. Discussion and Conclusion(s): There is a pressing need to reflect tobacco control policies in line with changes in tobacco user behaviors and tobacco company marketing strategies.Copyright © Korean Medical Association.

Social marketing in front of the COVID-19 Pandemic

Notorious is that, over just over 100 years, marketing has undergone changes, especially in the conceptual area, causing confusion in the correct use of expressions and use of these expressions. Knowing how to differentiate societal marketing from social marketing it is important for them to be used in order to achieve the objectives that are conceptually proposed to them. Societal marketing focuses on accepting a product, while social marketing is focused on a cause that can produce a change in social behavior. Given the problem of the pandemic that has plagued the world since December 2019, the importance of social marketing in the attempt to cause changes in the behavior of citizens. This theoretical essay aims to show the importance of social marketing in the face of the PANDEMIC of COVID-19. It also aims to clearly conceptualize societal marketing and social marketing, as well as to show the social problem caused by the new corocavirus.

Growing and Glowing: A Digital Media Campaign to Increase Access to Pregnancy-Related Health Information for Black Women During the COVID-19 Pandemic.

BACKGROUND: Low birthweight is a health issue disproportionately experienced by Black women. In Hillsborough County, Florida, Black women experience higher rates of low birthweight compared to the rest of Florida. This study examines the feasibility of a second attempt to use a digital low birthweight campaign to increase knowledge about low birthweight and pregnancy among Black women in Hillsborough. METHODS: Content for the Growing and Glowing campaign was delivered on social media through a web series with local prenatal care providers and educational images. Two cross-sectional surveys examined changes in pregnancy-related knowledge, attitudes, and behaviors among Black women in Hillsborough. Digital metrics showed campaign reach and engagement. RESULTS: Growing and Glowing attained 1,234 followers, 805,437 impressions, and a reach of 19,875. Web series videos were viewed almost 27,000 times, with 89% average viewer retention. The website attracted 2,634 unique page views. Evaluation surveys showed significant improvements in positive pregnancy-related intentions. Women aware of the campaign showed significantly higher awareness of the importance of prenatal care, and higher awareness of local resources. CONCLUSION: Results from the second study of this campaign approach suggest that using a highly targeted digital intervention can be a well-received and potentially effective way to deliver pregnancy-related health information to Black women, even during a global pandemic. This approach has numerous benefits in reaching women who may fall outside traditional health marketing approaches.

Online Sensory Marketing: Developing Five-Dimensional Multi-Sensory Brand Experiences and its Effectiveness

The online environment has long been a sensory interaction between a brand or product and its consumers through visual imagery and sonic elements. While newer technologies have developed that cater to a customer's more psychological need for haptics (touch), gestation, and olfaction, brands have not explored its true potential. Immersions and other forms of Human-Computer interaction have vastly developed and present scope for more than just a single sense for online consumers. While brands are employing these multisensory interfaces (vs. single-sensory) in certain product categories, it remains to be seen whether customers who unknowingly experience sensations online want to adapt to it. Several product categories could find multisensory elements beneficial. This study aims to delve deeper and understand the motivations of such behavior and identify the need for a customer to engage all its senses beyond the traditional visuals and sound while interacting with brands virtually for a more holistic experience. While external environmental factors such as pandemics have resulted in the inevitable loss of physical touchpoints, the aim is to determine whether sensory elements beyond images and sounds will benefit customer engagement.Copyright © 2022 Novyi Russkii Universitet. All rights reserved.

Informative initiatives as a useful tool to raise awareness of food waste. An application to higher education

PurposeBecause food waste is a serious problem today, society is currently aiming for more responsible consumption to minimize it, as defined in the 12th goal of the United Nations Sustainable Development Goals. This study aims to examine whether an informative initiative can help to raise university students' awareness of food waste consequences.Design/methodology/approachThe initiative consisted of explaining the problem of food waste to students of two marketing subject modules within economics and business administration degrees and asking them to participate in an activity in which they analyzed their own behavior. To assess its impact, two questionnaires about the students' food waste behaviors were administered, before and after the initiative, adopting an experimental design.FindingsThe results show that the information and awareness activities were successful, because, after the initiative, the students were more aware about the food waste problem and its consequences and were more critical of their behavior regarding the management of leftovers at home.Research limitations/implicationsDespite some circumstances under which the study was conducted (the COVID-19 pandemic and the lockdown), the practical and social implications are relevant.Practical implicationsThis study offers some interesting practical implications for educational institutions that want to inform and train students in more responsible consumption behavior. It shows that an initiative in which students are involved, like collecting data about food waste, in their homes with a diary, and informative sessions can be useful to increase students' awareness of food waste to behave in a more sustainable way.Social implicationsThese findings may be of interest to academics for designing initiatives that try to train and educate young people in making more responsible personal and professional decisions.Originality/valueThis study analyzes the impact of an awareness-raising initiative about food waste in higher education, which is a relatively neglected topic in the literature.

Message framing and self-efficacy. An analysis in social health campaigns in young Spaniards

The present study aims to examine the effectiveness of three health campaigns with different types of framing aimed at young people during the Covid-19 pandemic. We also analyzed the emotional impact of each campaign, as well as the role of self-efficacy in the success of the analyzed campaigns. The results show that the more moderate and less explicit message, but closer to the reality of young people, had a more effective emotional impact. Furthermore, as regards self-efficacy, the results show its discriminating role in the success of the campaigns analyzed. © 2022 Universidad de Guadalajara. All rights reserved.

Using social marketing to demystify the myths surrounding COVID-19 vaccination: the mediating role of important others

Background: The misconceptions and conspiracy theories against the Covid-19 vaccines have been identified as potential factors that could negatively impact herd immunity for the Covid-19 vaccination. Focus of the article: From the perspectives of the Health Belief Model and the Theory of Planned Behavior, the study sought to determine an effective social marketing intervention to address the misconceptions about the Covid-19 vaccines. Research Hypotheses: The hypotheses stipulate that perceived susceptibility, perceived severity, perceived benefit, and perceived barriers of the coronavirus will positively influence Covid-19 vaccination behavior. The study further hypothesized that subjective norms (important others) would significantly mediate the relationships. Methods: Structured questionnaires were used to collect data from 821 individuals from three administrative regions, which constitutes 65% of the population of Ghana. The quota and convenience sampling technique was used in selecting the respondents due to the lack of a sampling frame. Results: The study's findings show that only perceived susceptibility and the perceived barrier directly influence the Covid-19 vaccination behavior. The result, however, shows a significant improvement when important others were introduced as a mediating variable. Thus, all four constructs had a positive and significant influence on Covid-19 vaccination behavior through subjective norm (important others) as an intervening variable. The study shows the value of using opinion leaders as a communication channel in addressing the misperceptions and conspiracy theories against the Covid-19 vaccines. Recommendation for Research/Practice: To effectively address the misconceptions about the Covid-19 vaccines and improve herd immunity, social marketers should identify key influencers in various communities and cities and use them in promoting the vaccination program. The study examined and found subjective norms (perceived social pressure from important others in society on an individual to perform or not to perform a behavior) as a significant mediator for promoting the Covid-19 vaccination behavior. Limitations: The current study examined the mediating role of subjective norm and the HBMs' constructs. Future studies could also consider integrating subjective norm as a mediator in other behavioral change theories to predict the target audience's behavior.

Kriz Dönemlerinde Sosyal Pazarlama: Covid-Íncelemesi

Ínsanlık tarihinin en büyük krizlerinden biri olan;ekonomik, sosyal ve sağlık açılarından insanları etkileyerek küresel krize dönüşen yeni koronavirüs (COVID-19) Aralık 2019'da Çin'in Wuhan kentinde rapor edildi. Aralık 2019 ile Şubat 2020 arasında hızlı bir şekilde diğer ülkelerde görülmeye başlandı. Ízolasyon ve karantina uygulamaları, tedarik zincirinde kırılmalar, eğitime ara verilmesi ve online eğitime geçiş süreci, ulaşım, gıda ve sağlık alanlarında yaşanan sıkıntılar gibi birçok olumsuz durum gözlendi. Krizin yoğun hissedildiği süreçten itibaren ülkeler gerek ulusal gerekse uluslararası boyutta iş birlikleri ve krizi yönetme stratejileri oluşturdu. COVID-19 yayılımını azaltmak ve kriz ortamını yumuşatmak için oluşturulan stratejilerden birinin de sosyal pazarlama uygulamaları olduğu görülmektedir. Sosyal pazarlamanın önemine dikkat çekmek çalışmanın amacını ortaya koymaktadır. Bu doğrultuda sosyal pazarlamanın tanımı, literatür taraması, COVID-19 pandemisi konuları incelemiş, pandemi krizinde sosyal pazarlama çalışmaları karşılaştırılıp, değerlendirilerek yorumlanmıştır. Bu yönüyle çalışma derleme makale şeklinde hazırlanmıştır. Sağlık Bakanlığı'nın sosyal pazarlama uygulamalarıyla pandemi sürecini başarılı şekilde yürüttüğü düşünülmektedir. Pandemi sürecinde insanların maruz kaldığı ekonomik, psikolojik ve sosyal etkiler göz önüne alındığında;sosyal pazarlamanın bu süreci atlatmalarında fayda sağladığı düşünülmektedir. Sosyal pazarlama alanında yapılacak çalışmaların nitel ve nicel analizlerle desteklenerek tüketici davranışları alanında da yeni çalışmalara katkı sağlayabileceği düşünülmektedir.Alternate : One of the biggest crises in human history;The new coronavirus (COVID-19) which has transformed into a global crisis by affecting people in economic, social and health terms, was reported in Wuhan, China in December 2019. It quickly started to appear in other countries between December 2019 and February 2020. Many negative situations were observed, such as isolation and quarantine, breaks in the supply chain, interruption of education and online education, food and health. Since the period when the crisis was felt intensely, countries formed both national and international cooperation strategies. It is seen that one of the strategies created to reduce the spread of COVID-19 and soften the crisis environment is social marketing. Drawing attention to the importance of social marketing reveals the purpose of the study. The study examines the definition of social marketing, literature review, COVID-19 pandemic;It has been prepared as a compilation article in order to compare, evaluate and interpret the studies on social marketing. It is thought that the Ministry of Health has successfully carried out the pandemic process with social marketing practices. It is thought that the studies to be carried out in the field of social marketing can be supported by qualitative and quantitative analyzes and contribute to new studies in the field of consumer behavior.

The Initial Relationship Between the United States Department of Health and Human Services' Digital COVID-19 Public Education Campaign and Vaccine Uptake: Campaign Effectiveness Evaluation.

BACKGROUND: Over 1 million people in the United States have died of COVID-19. In response to this public health crisis, the US Department of Health and Human Services launched the We Can Do This public education campaign in April 2021 to increase vaccine confidence. The campaign uses a mix of digital, television, print, radio, and out-of-home channels to reach target audiences. However, the impact of this campaign on vaccine uptake has not yet been assessed. OBJECTIVE: We aimed to address this gap by assessing the association between the We Can Do This COVID-19 public education campaign's digital impressions and the likelihood of first-dose COVID-19 vaccination among US adults. METHODS: A nationally representative sample of 3642 adults recruited from a US probability panel was surveyed over 3 waves (wave 1: January to February 2021; wave 2: May to June 2021; and wave 3: September to November 2021) regarding COVID-19 vaccination, vaccine confidence, and sociodemographics. Survey data were merged with weekly paid digital campaign impressions delivered to each respondent's media market (designated market area [DMA]) during that period. The unit of analysis was the survey respondent-broadcast week, with respondents nested by DMA. Data were analyzed using a multilevel logit model with varying intercepts by DMA and time-fixed effects. RESULTS: The We Can Do This digital campaign was successful in encouraging first-dose COVID-19 vaccination. The findings were robust to multiple modeling specifications, with the independent effect of the change in the campaign's digital dose remaining practically unchanged across all models. Increases in DMA-level paid digital campaign impressions in a given week from -30,000 to 30,000 increased the likelihood of first-dose COVID-19 vaccination by 125%. CONCLUSIONS: Results from this study provide initial evidence of the We Can Do This campaign's digital impact on vaccine uptake. The size and length of the Department of Health and Human Services We Can Do This public education campaign make it uniquely situated to examine the impact of a digital campaign on COVID-19 vaccination, which may help inform future vaccine communication efforts and broader public education efforts. These findings suggest that campaign digital dose is positively associated with COVID-19 vaccination uptake among US adults; future research assessing campaign impact on reduced COVID-19-attributed morbidity and mortality and other benefits is recommended. This study indicates that digital channels have played an important role in the COVID-19 pandemic response. Digital outreach may be integral in addressing future pandemics and could even play a role in addressing nonpandemic public health crises.

Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea

Purpose: The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two major pandemics in South Korea. Design/methodology/approach: Two researchers reviewed newspapers, journal papers, archived documents and other historical materials to examine social marketing communications used in both Spanish flu and COVID-19 pandemics by South Koreans. Findings: Despite two events being a century apart and the social context of two eras being starkly different, behavioral recommendations for both pandemics were nearly identical. Two major lessons arose from the review. First, a full disclosure of the pandemic-related information is important. Second, proper management of conflicting information is highly desired as an integral part of pandemic social marketing communication campaigns. Originality/value: Understanding the importance of social marketing in raising public awareness, this paper provides a historical comparison between the 1918–1919 Spanish flu and COVID-19, focusing on the social communications used during these two pandemics. The paper contributes to the health marketing literature as well as to practice by drawing implications relevant to social marketing communication used in disease pandemics. © 2022, Emerald Publishing Limited.

Creating Comics to Address Well-Being and Resilience During the COVID-19 Pandemic.

In this descriptive case series, we detail the theoretical basis, methodology, and impact of a small-scale pilot implementation of graphic medicine workshops as an innovative approach to well-being and resilience in the age of COVID-19 and increasing awareness of racial injustice. The data provided in this article are anecdotal and based on participation in the workshops. Images created during the workshops are also shared as examples of the types of reflection that graphic medicine can enable. The workshops themselves were designed collaboratively and are based on the theoretical principles of graphic medicine, narrative medicine, and racial and social justice. They were conducted as part of a larger wellness initiative and were offered to health care-focused faculty at our academic medical institution. Our findings suggest that this was a beneficial activity which helped participants to reflect and reconsider their experiences with the COVID-19 pandemic and surging awareness of racial injustice. Reflections also showed that drawings were correlated with ProQOL scores and may, in larger numbers, also help to mitigate or bring attention to issues of burnout in frontline providers. Drawings shared show the tremendous impact of COVID-19 and the simultaneous chaos and emptiness of practicing during dual pandemics. Our workshops engaged about 20 frontline health care providers and other health care faculty and highlight the utility of graphic medicine as a tool for building resilience and encouraging self-reflection. Further study is necessary, as is more rigorous analysis of the relationship between the graphics created and the ability to recognize and mitigate burnout.

Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic.

Background: South Korea was one of the first countries to experience a large outbreak of COVID-19. Early on, public health authorities recommended mask wearing as one of the main preventive measures against the virus. Compared to people in other countries, most South Koreans were willing to follow this recommendation. However, during the early stages of the pandemic, panic buying and vendor hoarding led to a nationwide mask shortage. The problem that needed to be solved was not to change the public's behavior but rather to make masks more available to them. Case description: To stabilize mask supply and demand, the South Korean government implemented a distribution system that limited mask purchases to two per person per week, in a 5-day rotation determined by birth year. The places designated for selling masks included pharmacies, post offices, and marts that had access to data about registered South Korea residents who had and had not bought their allotted masks. Despite this system, supply problems persisted. In different regions of the country, population density and demand varied, and some pharmacies sold out their stocks of masks earlier than others. Recognizing that people needed a more effective system for finding masks, the government made mask inventory data available to companies and the general public. Three weeks later, about 200 mask apps and web services had been launched. Supplies of masks quickly stabilized, and people could more easily find and buy them. In addition, pharmacies were able to sell out their stocks of masks more efficiently. Conclusion: The South Korean case of mask demand and distribution during COVID-19 illustrates how all six of the social marketing components (policy, supplemented by products, price, place, promotion, and partnerships) need to be coordinated for effective mitigation of infectious disease. In particular, this case highlights the importance of public-private partnerships among the government, production companies, retailers, and members of the general public.

Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the "AUBe Vaccinated" Campaign.

The availability of and access to COVID-19 vaccines has been challenging in many low- and middle-income countries (LMICs), coupled with mistrust in public health organizations instigated by misinformation and disinformation diffused by traditional and social media. In the Spring of 2021, the American University of Beirut (AUB) in Lebanon spearheaded a nationwide vaccination drive with the ambitious goal of vaccinating its entire community by the beginning of the academic year 2021-2022, as the campus was due to be opened only to vaccinated individuals. This case study outlines the development, implementation, and evaluation of a social marketing campaign to encourage COVID-19 vaccinations among members of the AUB community, comprising students, faculty, staff, and dependents. Following French and Evans' 2020 guidelines, we implemented an evidence-based and co-designed strategy to maximize the availability and facilitate vaccine access. The campaign used a mix of methods to convince the segments of the population to receive their shots before accessing campus, resulting in a 98% uptake among the community segments within three months (July-September 2021). In this case study, we reflect on the experience and share suggestions for future research and applications that other higher education institutions could use to address similar problems.

Instilling Confidence in the COVID-19 Vaccine.

Nurses are recognized as trusted messengers, yet there is an absence of nurse presence in media. The coronavirus disease 2019 (COVID-19) pandemic provided an opportunity to encourage vaccine confidence and increase COVID-19 vaccines through leveraging the trusted voice of nurses through social media. The COVID-19 vaccine confidence social media campaign highlighted an emerging opportunity for nurses to create and promote public policy, have more visibility in media, and maximize their role as trusted messengers in health care.

Say Yes! COVID Test: A Health Communication Campaign to Encourage Use of Rapid, At-Home Antigen Testing in Underserved and Historically Marginalized Communities.

This paper describes a robust health communication campaign that supported Say Yes! COVID Test, the first National Institutes of Health (NIH)-sponsored initiative promoting community-wide, at-home, rapid antigen testing for severe acute respiratory syndrome-coronavirus 2 (SARS-CoV-2), the cause of the COVID-19 pandemic. The primary goals of the health communication campaign were to promote awareness of the program among local residents, facilitate test kit distribution, and encourage frequent test kit use. To plan and implement the campaign, the team applied principles of social marketing. The populations of focus were adult residents of selected communities in North Carolina (Greenville, Pitt County) and Tennessee (Chattanooga, Hamilton County), with an emphasis on underserved and historically marginalized populations. Following an accelerated planning phase, the campaign included digital, out-of-home, television, and radio advertising, in addition to public relations and organic social media. Collectively, this campaign coupled with our grassroots community engagement efforts facilitated the distribution of 66 035 test kits across both communities, or more than 1.6 million at-home tests. Facebook ads were the most successful in driving online test kit orders (7.9% conversion rate in Pitt County; 8.1% conversion rate in Chattanooga), although employing a variety of marketing channels enabled reach across multiple subpopulations. Market research data indicated high program awareness but low uptake in testing. Lessons learned from campaign planning and implementation can inform future public health initiatives, including selecting the appropriate marketing mix to facilitate awareness, and collaborating with community partners and local health departments to ensure successful program execution.

The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students.

Seasonal flu vaccination rates among university students are exceedingly low and research focused on voluntarily influencing vaccination uptake is limited. This study outlines the development, implementation, and evaluation of a theory-driven social marketing vaccination intervention following the co-create-build-engage (CBE) framework. This study drew upon a pre-intervention segmentation study and co-created interventions targeted at receptive segments. The intervention delivered a significant 343% increase in vaccination rates using a difference-in-difference analysis. Online communication channels effectively engaged students to register for and receive their flu vaccine Almost 90% of students who received vaccinations signed up in the first two weeks of the intervention program indicating that those who can be motivated will act early in the flu season. Financial incentives, as found in previous studies, were confirmed as highly effective in increasing awareness and influencing vaccination uptake behaviours. Friend referral incentives were also found to be influential in motivating vaccination uptake. Suggestions are provided for future research and practical implementation of interventions on university campuses to motivate flu vaccination and other health behaviours.

Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective

Background: SARS-CoV-2 (the virus that causes COVID-19) has spread to almost every area globally, infecting millions and killing millions. Several measures have been instituted across the globe to reduce the spread of the pandemic. However, the traditional strategies employed by governments and other stakeholders to tackle COVIT-19 pandemic have not been effective in changing behaviour. Focus: The study sought to investigate the influence of social marketing on eliciting voluntary adoption of Covid-19 safety behaviours during and beyond the coronavirus pandemic by integrating two behavioural change theories. Key Hypotheses: the study tested the following key hypotheses: perceived susceptibility of the Covid-19 pandemic will have significant influence on motivation to engage in safety behaviour, perceived severity to the Covid-19 pandemic will have significant impact on motivation to perform the Covid-19 safety behaviours, perceived benefits for engaging in the Covid-19 safety behaviours will significantly influence motivation to engage in the safety behaviours, perceived efficacy of the safety measures to prevent Covid-19 will have positive and significant impact on motivation to engage in the safety behaviours, there is a positive association between confidence in ability to perform the safety behaviours (self-efficacy) and motivation to perform the safety behaviours, there is a positive connection between cues to action and motivation to perform the Covid-19 safety behaviours and there is a negative relationship between perceived barriers and motivation to engage in the Covid-19 safety behaviours and Motivation to perform the Covid-19 safety behaviours will result in the actual performance of behaviour to wash hand frequently, avoid handshaking, social distance, and wear a facemask. Methods: The data was collected from 540 respondents in Ghana and the hypothesised relationships analysed using partial least squares structural equation modeling (PLS-SEM). Results: The study found a strong positive and significant relationship between motivation to engage in the safety behaviours and actual performance of the behaviour. The result further shows severity, perceived benefit, response efficacy, perceived barriers, cues to action, and self-efficacy as antecedents for motivation to engage in the safety behaviours during and after the pandemic. There was however, an insignificant relationship between perceived susceptibility and motivation to engage in the safety behaviours. Importance to Social Marketing Field: The contribution of this research among others to the field of social marketing constitutes an extension of previous theories that will expand generalisations or fine-tune the theoretical propositions. It is worth mentioning that although the health belief model has been empirically proven for its predictive ability to explain a significant amount of variance in health-related behaviours, integrating response efficacy and motivation from the protection-motivation theory in our model provides a high explanatory power of the model. The study, thus, contributes to the theory-building effort in social marketing. Limitations: Since this study only concentrated on residents in Accra, we do not assume that the findings reflect the views of the general Ghanaian population. This may limit the generalisability of the results. Future research may consider collecting data from the general Ghanaian population.

Teaching Social Marketing Using E-Service Learning Amidst Health and Humanitarian Crises: A Case Study from Lebanon.

We present the design, implementation, and evaluation of an e-service learning course, "Social Marketing for Health Promotion", offered to full-time and part-time students enrolled in the Master of Public Health at our institution. In a quasi-experimental trial, we introduced e-service learning in 2018, comparing a traditional face-to-face section to a blended course (33% online). Based on the positive feedback received, we progressively increased the online component in the following academic years, reaching 100% online in Fall 2020. We compared the quantitative and qualitative indicators evaluating three e-service learning-course iterations with a face-to-face control. The impact indicators included participation and engagement in the course, the attainment of the learning outcomes, satisfaction with the course, instructors and mode of delivery, and the impact of the experience beyond the classroom. Over the years, we trained 73 students whose engagement with the course remained relatively stable. The attainment of the learning outcomes and general course satisfaction steadily increased over time, demonstrating a positive impact on student learning. Qualitative data illustrate the importance of instructors in setting expectations and guiding students and community partners through a remote-learning process.

In Search of a Value Proposition for COVID-19 Testing in the Work Environment: A Social Marketing Analysis.

BACKGROUND: This study examined employer experience with SARS-CoV-2 (COVID-19) asymptomatic testing through a social marketing lens. Social marketing uses commercial marketing principles to achieve socially beneficial ends including improved health and safety behavior. METHOD: Twenty employers across 11 occupational sectors were interviewed about implementation of COVID-19 testing from January through April 2021. Recorded transcripts were coded and analyzed using marketing's "Four P's": "product," "price," "place," "promotion." RESULTS: COVID-19 tests (product) were uncomfortable, were easily confused, and didn't solve problems articulated by employers. Testing was not widely available or didn't line up with shifts or locations (place). The perceived price, which included direct and associated costs (e.g., laboratory fees, productivity loss, logistical challenges) was high. Most crucially, the time to receive (PCR) results negated the major benefit of less time spent in quarantine and challenged employer trust. A potential audience segmentation strategy based on perceptions of exposure risk also emerged. CONCLUSIONS: This social marketing analysis suggests ways to improve the value proposition for asymptomatic testing through changes in product, price, and placement features in line with employers' expressed needs. Study findings can also inform creation of employee communication materials that balance perceived rewards of testing against perceived risks of exposure.

Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County.

BACKGROUND: This study describes the development and impact of a social marketing campaign in early 2020 intended to prevent and reduce methamphetamine use in Los Angeles County (LAC). We used social marketing principles and the transtheoretical model to design the campaign, which was intended to avoid stigmatization of methamphetamine users and communicate compassion, empathy, and support. METHODS: To evaluate its impact, we collected cross-sectional online survey data post-campaign (n = 1,873) from LAC residents in population segments considered higher risk for methamphetamine use. We examine associations between campaign exposure and outcomes using bivariate analyses and binary logistic regression models, which control for the impact of the COVID-19 pandemic on methamphetamine use or likelihood of use. RESULTS: The analyses revealed that campaign exposure was associated with having more negative attitudes toward methamphetamine, calling LAC's substance abuse service helpline, using methamphetamine fewer days, and considering abstaining. Frequency of exposure to campaign advertisements was positively associated with calling the helpline, suggesting a campaign dose effect. COVID-19-related factors were associated with using methamphetamine in the past 30 days. CONCLUSIONS: Social marketing campaigns hold promise for impacting methamphetamine prevention and cessation behaviors. This study adds to the limited literature on mass marketing interventions to address this major health issue.